How to setup your client's accounts
All Malartu accounts have parent/child relationships. When you enable Malartu Portfolios, your account becomes the parent account to all of your client accounts (child accounts).
When you setup your clients on Malartu, you’re actually setting up fully-capable individual accounts for them. This allows you to manage their accounts for them, but also provides your clients with all the business intelligence capability of Malartu so that they can use it to manage their operations outside of just finance.
😎 Pretty cool, right? Let’s get some setup.
But before we share your expertise to the world, how are you going to get paid?
If you’ve already signed up for Malartu or you’ve bounced around our site, you should know by now that everything we’ve built is to optimize the relationship between expert advisors and your clients.
💸 That means business model too.
Before you start creating client accounts, it’s important to frame how you’re going to make money on your advisory services so that these accounts fit that plan.
There are two parts to consulting: Strategy (you) and Data (us)
You set the strategy, we’ve got the data.
Our pricing at Malartu is based on an account’s complexity and plan. Complexity is defined by two factors:
Metrics: The number of metrics being analyzed in an account
Custom Metrics: The number of custom metrics being calculated
Check out: How we think about pricing
The more metrics in an account, the more data being processed. The more calculations being made, the more computing power it takes to deliver an insight.
Plan is simply based on the number of accounts you’re standing up. You can reference our partner program discounts for more information on that.
Setting your pricing plans and margin
By navigating to Portfolios > Pricing Plans you will be able to set your end-user pricing (the price your clients will pay you for your advisory work). This price factors in the Malartu plan cost and will show you your margin on each offering.
Malartu is built on the assumption advisory services are billed as a recurring monthly fee, but if you’re using Malartu for project-based work, you can adjust pricing accordingly.
We will dive into complexity of advisory work in the next modules, but it’s important to think about offering clients different tiers of advisory work just as Malartu offers different tiers of analytics. And to that point, we find that the more metrics you analyze in an account, the more advisory work (and hours) you end up putting into your strategy.
As clients approach usage limits in their accounts, they should also be approaching limits to your advisory offering. This way you can scale your analytical capabilities with your offering, making more margin at each level.
To create new client accounts:
With pricing set, it’s time to stand up the first accounts.
You can reference our help article here: How to create a new client account
Otherwise, here’s what you’ll do:
Navigate to portfolios > Connections
Select “Add Company to Portfolio”
Select plan to start with, and select a trial (if available)
This process will create your client’s account. Malartu will now automatically switch you to that account to finish setup.
To complete the account setup, you’ll need to know or have access to:
Client NAICS account
Client employee count
Client headquarter location
Client accounting data
With this information on file, you should be able to complete client account setup in just a few seconds.
Next, connect your client’s accounting data
If you’ve already gone through some training on your advisor account, this process should look the same to you as it was in your account. If not, here’s our help article for connecting a data source:
How to connect a new data source
Navigate back to your advisor account (parent)
If you want to create more client accounts, you’ll need to switch back to your portfolio command center in your advisory account.
Here’s a helpful article for switching accounts: How to switch between accounts