How to set your advisory implementation goals
So you’ve bought into the idea of offering client advisory services and you’re ready to make a plan. You need to research what’s going to be most helpful, most valuable, to your clients.
Rushing this process will leave the majority of your clients saying, “🤷 cool… dashboards… what do I do now?”
We’re looking for more of a “😮 Oh my ‘lanta! What would I do without you?!?” type of response
Narrow your segments down to 4-5 accounts to start with, then expand.
No need to bite off more than you can chew, we’re building this business to last, let’s do it right.
Take your target niche segment and continue to narrow down the list based on:
Who is currently using cloud-based software. It’s not there’s more value here, it’s that cloud-based systems are easier to integrate with and you will get real-time data. Once you’ve proven the value of your Malartu accounts, you can pitch that to your on-premise clients no problem.
Does anyone already have a specific issue identified? Anything they’re currently struggling with? It goes without saying, but solving a specific issue will immediately position you as a trusted resource for you client. You can do A LOT with your Malartu account, so let’s tackle the nitty gritty up front.
Does anyone need to consolidate their accounts first? Plain-and-simple, financial reporting is miserable when the client owns multiple separate entities with multiple accounting files. Malartu Consolidate is a powerful module that will immediately change the game for consolidated reports. It’s super easy to use too. If you have client’s that require consolidation, this is a great place to start to demonstrate tremendous value out the gate.
Take these segments and define your timeline
At Malartu we refer to this as our 30/90/365 plan.
What do you want to accomplish in the first 30 days?
Is there an owner within your firm for this project?
Can you allocate the resources necessary to achieving it?
What does your advisory service look like in one quarter?
How many clients are subscribed and at what price?
What successes have you published?
What marketing campaigns are you running?
How has your firm changed in one year?
Are you supporting more than one niche?
Have you hired a dedicated advisor for this work?
All of these questions can be a bit daunting. Download our Vision/Traction Organizer to organize your thoughts.