Malartu for Google Analytics
Google Analytics is a freemium web analytics service thats allows businesses to track meaningful KPIs such as weekly site visitors, revenue per user, total pageviews, daily transactions, and much more.
However, without having a way to effectively filter and sift through the data provided from Google Analytics, the data remains vastly underutilized. Integrating Malartu with Google Analytics allows businesses to fully harness big data’s competitive edge by creating custom, industry-specific metrics, dashboards, reports, and the ability to update and share all of them in real time.
Addressing the problems of 'Big Data' with Malartu
Applied carefully, massive data sets can reveal important trends in businesses or industries that would otherwise go undetected. Because of this, the vast majority of businesses acknowledge that data is a valuable asset to its success. But often in business, the extent of data is left at just that - an acknowledgement of its importance without any value achieved from it. All businesses don't have the time, expertise, or money to find the signal in the noise of big data. Too often we see businesses spending too much time lost in their data, performing data entry, or accumulating data without having ways to use it.
It can take hours, sometimes days, for a team to combine the data they've gathered from a campaign or project. Multiple people working in a spreadsheet, drawing information down from various programs they've been working in. With Malartu, you can cut that time down to a few seconds. Businesses have instant access to all of their performance data in a user-friendly dashboard without any copying and pasting.
Malartu gives your data value by transforming it from a confusing, overwhelming data sheet into an understandable and insightful business tool for you to use. By integrating your data with Malartu, you'll be spending less time staring at rows of spreadsheets, less time learning learning the intricacies of each data platform, and more time creating value for your business, your customers, and yourself.
Don't just take our word for it. See how Malartu helped RevGen save valuable time with their operations and sales process, improve their customer relationships, and make company employees happier.