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Average Order Value

Tracks the average dollar amount spent each time a customer places an order. Average order value is a great metric for gauging how you're upselling or cross-selling. If this metric is going up over time, you're succeeding at either. If it's going down, might be time to start a few optimization experiments. 

How to calculate Average Order Value

Revenue / Units Sold = Average Order Value


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Later Event: April 28
Cost of Goods Sold