Back to All Events

Customer Churn

The rate at which subscribers cancel their subscription to a recurring service. Successful companies require their growth rate to exceed their churn rate.  It's helpful to compare these two metrics to understand if you're on track for success. It is typically expressed as a percentage. Churn does not take into account new sales during that month. 

How to calculate Customer Churn

number of customers who canceled in the month / total number of customers at beginning of the month = Customer Churn


Smart Metrics Image.001.jpeg
Later Event: April 28
Cost of Goods Sold