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Purchase Frequency

This calculation shows you the average number of times that a customer is making a purchase during your given time frame. It is calculated by taking the total orders during a period and dividing by the number of unique customers. This provides you with insight on how to structure your marketing to best suit the buying behavior of your audience. While knowing the number of purchases is useful, it is also important to use that number to calculate the time between purchases.

How to calculate Purchase Frequency

total orders / unique customers = Purchase Frequency


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Later Event: April 28
Cost of Goods Sold