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Conversion Rate

The percentage of people who take a desired action. We calculate this on Malartu by dividing the total customers by the total current users to measure how many users convert to customers. We also calculate this in sales funnels to understand what percentage of leads convert to customers. There are many ways and places to calculate conversion rates. All are possible within Malartu using custom metrics.

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Later Event: April 28
Cost of Goods Sold