How long does it take for content marketing to work?


Emailed on September 6th, 2019 in The Friday Forward

Admittedly I've answered this question many times as, "Around 6 months." While this is true, that's a vague answer for someone in data analytics. So I did some research.

Luckily, the folks at Grow and Convert agree and posted this awesome article breaking down some of there efforts by the numbers.

What I really love about this post is that they don't just breakdown the results, they also breakdown their strategy, which is basically:

Start with paid promotion of your content while the organic SEO takes hold. 

This strategy will result in a significant number of conversions in your first month of publication, then a larger number of conversions around month 6 with little-to-no ad spend. 

More here, but this is a perfect illustration of the strategy and something you should follow with all your pillar content pieces.

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Sean Steigerwald