The central nervous system to the modern business

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Emailed on June 14th, 2019 in The Friday Forward

It used to be that ERP systems ruled the data landscape in the business world. But as SaaS tools that specialize in key functions of a business improve, businesses of all sizes are adopting an increasingly higher number of productivity tools. 

You have your sales optimization tools, accounting software, inventory management, marketing automation, website analytics, etc. The list goes on.

For this reason, business intelligence tools have replaced ERP systems as the central nervous system to the modern business. A platform to connect, and make sense of, the data flowing from different tools in different departments of the business.

This isn't going anywhere and tech giants are beginning to notice. 

In the last 30 days:

  • Periscope Data merged with Sisense

  • Looker acquired by Google ($2.6bn)

  • Tableau acquired by Salesforce ($15.7bn)

Aside from being part of a slew of mega-mergers and acquisitions, what do these companies have in common? They still leave the small and medium sized business world largely underserved. That's over 3/4 the market.

To say "We're excited about the future" would be an understatement. 

Sean Steigerwald