Turns out dads aren't the only ones who love Costco...
Costco may be a latecomer to e-commerce, but consumers love it even more than Amazon.com Inc., according to a customer satisfaction survey released Tuesday.
The warehouse shopping club scored 83 on the annual American Customer Satisfaction Index, edging out Amazon’s score of 82. Amazon had topped the category since 2010, but its score slipped four points compared with a year ago. This is the first time the survey included Costco in its internet retail category.
The survey attributed Costco’s ascent to a same-day delivery partnership with Instacart and a new online grocery delivery service.