When marketing overthrows the product team


Emailed on June 28th, 2019 in The Friday Forward

Plant-based proteins are all the rage these days with the likes of Impossible Foods and Beyond Meats snagging headlines.

Arby's has a different idea. After all, they have the meats.

Instead of adding vegetarian equivalents in their menu, the company went further to prove Arby's has "the meats" by announcing Wednesday that it is developing meat-based dishes that look like plants, aiming at carnivores who also desire vegetables.

I can't help but think this is just a marketing ploy, but I admit they have my attention with this "Megetable" series.

The flagship megetable?

The Marrot: looks like carrots but is made of marinated turkey breast.

2019: We asked for flying cars and we got megetables

Sean Steigerwald