Malartu Announces Partnership with NC State, The Kauffman Foundation to Measure Role of Social Networks in Entrepreneurship

Social networks and social networking are often mentioned in discussions about innovation and entrepreneurship. But these terms can have widely varying definitions and, at present, there is no clear way to measure social networks in the context of entrepreneurship. Consequently, there is no quantitative way to determine the relationship between social networks and entrepreneurial success.

A team of researchers from NC State, in collaboration with Malartu, is setting out to change that, with support from the Ewing Marion Kauffman FoundationJeff Pollack, Jon Carr and Tim Michaelis – all faculty in NC State’s Poole College of Management – are serving as co-principal investigators on a two-year project aimed specifically at developing and validating two new metrics: one focused on social network embeddedness, and the other focused on social network engagement. The researchers will be working closely with NC State’s Entrepreneurship Clinic and Malartu.

Our Role at Malartu

Researchers from NC State will use Malartu’s data analytics platform to capture and visualize the data points necessary to determine social network embeddedness and engagement in a given geographic network. Malartu will work closely with these researchers to not only determine the best metrics for this research but also deliver the technology necessary to test their hypothesis and draw meaningful insights from data within chosen business ecosystems.

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About Malartu

Malartu is an automated reporting and business intelligence platform for accountants, business advisors, and consultants to generate insights from client and portfolio data. Malartu’s unique approach enables their customers to provide insightful, timely, and actionable advice to their clients, leveraging not just data from one single business but insights from a connected network of businesses.

About NC State Entrepreneurship

Anyone can become an entrepreneur at NC State. Through a wealth of programs and initiatives, NC State provides everything you need to bring your bright ideas to life. Launched in 2017, NC State Entrepreneurship is an alliance of almost 20 entrepreneurship programs and units spanning disciplines to focus on entrepreneurial development –– by providing resources, fostering collaboration and enhancing communication in support of NC State students, faculty and staff. This model, coupled with the many public and private partnerships throughout the Triangle entrepreneurial ecosystem, makes NC State innovative in its approach to fostering an entrepreneurial campus of leaners, teachers and researchers.

About The Kauffman Foundation

Established in the mid-1960s by the late entrepreneur and philanthropist Ewing Marion Kauffman, the Kauffman Foundation is based in Kansas City, Mo., and is among the largest private foundations in the United States with an asset base of approximately $2 billion.

We strive to have a national impact and global reach by working together with communities around the country to create opportunities and connect people to the tools they need to shape their futures and be successful.

We believe that opportunity lies in the fields of education and entrepreneurship — which our founder, Ewing Kauffman, saw as two ends of a continuum.