Calculating Lifetime Value for Fitness/Wellness Business Owners

LTV is an important metric for understanding the profitability of your operation from a member-economic basis.

Understanding the average lifetime value of a member, and the cost it takes to acquire each member, will tell you how much you stand to profit for each new member you acquire. Member LTV influences everything from marketing to finance.

A quick tutorial on how to calculate customer lifetime value from QuickBooks Online and ClubReady using Malartu's no code analytics platform.

The data

Source: QuickBooks and ClubReady

Construction: Built without code on Malartu

Time to build: 240 seconds

Time to build from data integration*: 410 seconds

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