How To Analyze Customer Acquisition Cost

Calculating Customer Acquisition Cost will tell you exactly how much you spend to bring on each new customer.

Comparing this with the lifetime value of each customer gives you insight into how much you can afford to spend on acquisition while remaining profitable.

How to calculate and analyze customer acquisition cost from QuickBooks and ClubReady data using Malartu's no code analytics platform

The data

Source: QuickBooks and ClubReady

Construction: Built without code on Malartu

Time to build: 240 seconds

Time to build from data integration*: 410 seconds

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