Measuring a business's success can be a difficult task for many entrepreneurs running today's startups. Who or what's to say a business is successful? Does generating revenue mean success? Questions like these can create a lot of sleepless nights for entrepreneurs. However, there are ways to answer these types of introspective questions. Use your business' metrics as a measure of success.
Read MoreNot all metrics are created equal. It takes time, effort, and a strong understanding of your business to identify the best metrics to track for your situation. Metrics fall into two categories for most companies: vanity metrics, or actionable metrics (Key Performance Indicators). Today, we are discussing what exactly makes a vanity metric so we can either avoid tracking something of no value, or better yet, turn that metric into a KPI. To start, let's take a look at the definition of vanity.
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