Posts tagged Strategy
Shifting your company to an inbound marketing strategy

Inbound marketing is a consumer-centric marketing model that focuses on building a lasting brand image and attracting longterm consumers. Instead of forcing information on potential customers (outbound marketing), inbound marketing attracts customers to the firm organically. This shift in ideology from "push" to "pull" marketing tactics allows companies to focus on building and maintaining customer relationships based on a foundation of high-quality content aligned with company values. Inbound marketing, in a sense, is simply a form of customer education.

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