Not all metrics are created equal. It takes time, effort, and a strong understanding of your business to identify the best metrics to track for your situation. Metrics fall into two categories for most companies: vanity metrics, or actionable metrics (Key Performance Indicators). Today, we are discussing what exactly makes a vanity metric so we can either avoid tracking something of no value, or better yet, turn that metric into a KPI. To start, let's take a look at the definition of vanity.
Read More