The Malartu Data Maturity Model

To get to the point of being truly data driven, your firm needs to know where you’ve been and where you currently stand in your path to data maturity. It’s important to follow this model because trust is built along this path - it is impossible to make important strategic decisions based on data without trust that your data and systems are reliable.

Read More
Using ESG Data to Generate Alpha in Private Equity

ESG initiative implementations and ESG reporting are fast-growing trends in private equity. The demand for gathering real data on ESG initiatives in PE portfolio companies is growing stronger within the global limited partner base. Historically, this demand has been larger in Europe than in the US, but we’re starting to see real growth and adoption in the US markets.

Read More
How to Improve Company Culture with the EOS Model

We often work with PE firms who have recently acquired a company and, as part of their plan to grow the value of that company, implement new systems to build the type of culture they’ve seen succeed in other businesses. Whether you’re just getting started or trying to spark new growth in a mature company, you’re going to be asking yourself how to develop a commitment culture.

Read More
How Data Analytics Will Transform Private Equity

Investors working with private companies experience the same free and ubiquitous access to data that much of the tech industry realized in the late 2000’s but have yet to capitalize on the opportunity. If you take a random sample of fund managers and ask them how they leverage data from due-diligence, portfolio monitoring, or their own fund’s operation, the answer generally encompasses a mix of analysts, cumbersome excel files, and CRMs. The data is available but locked in an antiquated system. Herein lies the opportunity.

Read More
Nonprofit Management: Setting Key Metrics

Managers at nonprofits have a unique set of challenges related to furthering their business while also furthering their mission. Progress cannot always be measured by simple metrics like revenue-growth and grants-made because you’re not really in the business of making money and giving money away: you’re in business to better the world...

Read More
Understanding Campaign Tagging and UTM Codes in Google Analytics

When a visitor comes to a site that has the Google Analytics tracking code installed, Google Analytics captures data via cookies like what kind of traffic it is, where the visitor came from, their browser, screen resolution, country, metro, etc. Campaign tagging allows you to overwrite this data with your own custom variables to get better insight into who this visitor is and why they’re coming to your site.

Read More